LearnMH Webinar Recap: Why Educated Buyers are Vital to Manufactured Housing

Paul Barretto

A resource for down payment assistance programs, insights on HUD housing counselors, and opportunities to integrate the homebuyer education into your sales process were a few things you missed if you were not able to attend the June LearnMH webinar featuring Next Step Network’s Vice President of Home Ownership, Kelly Fleck. Given the current economic environment, rising interest rates, and the lack of affordable housing supply, the housing industry needs to make sure today’s potential homebuyers are successful in becoming tomorrow’s savvy homeowners. 

It’s no secret that homebuyer education and counseling help create sustainable homeownership. Informed buyers have the confidence in knowing how much they can afford, how the home buying process works, the importance of good credit to secure mortgage financing, and other insights allowing them to successfully buy their dream home. By embracing homebuyer education and counseling, the manufactured housing industry can make a difference. While many retailers and lenders often overlook this opportunity, there are a few who have built-in education and counseling in their sales process and CRM. A best practice is to identify the top HUD-approved home counseling agencies and build a strong relationship with them to convert a pipeline of disappointed consumers turned away because they couldn’t qualify, or weren’t ready to buy, into a source of future homeowners. 

The reverse works as well since many home counseling agencies do not understand manufactured housing. By showing them today’s manufactured homes and familiarizing them with the process, more homebuyers completing the education and counseling can include our homes in their selection process. Home counseling agencies can be a great source of prequalified business. 

Missed the webinar? Watch an encore presentation of the webinar here


About Paul Barretto

Paul Barretto is the Executive Director for LearnMH where he is responsible for the organization’s growth and strategic development as a resource for positive change in the offsite factory-built housing industry.
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