As we close out 2025, manufactured housing stands at a pivotal moment. Demand remains strong, affordability pressures continue to steer more buyers toward factory-built homes, and policymakers are paying closer attention to our industry than they have in years. At the same time, supply constraints, financing challenges, and shifting local regulations make the year ahead both promising and uncertain. That is exactly why now is the time for retailers and community owners to set clear, intentional goals for 2026.
Goal setting is not just a business exercise. It is a leadership commitment. For retailers, defining targets around customer experience, operational efficiency, online visibility, and lender relationships helps turn today’s interest into tomorrow’s closed sales and new residents. For community owners, goals tied to occupancy, resident satisfaction, infrastructure investment, and fair, transparent lot rent management strengthen long-term stability and reputation in a market that values well-run communities. The clearer your goals, the better positioned you are to adapt to whatever the market brings.
Effective goal setting is not a solo activity. It is a team effort. Involving your staff invites fresh ideas, creates alignment around the how, and builds the buy-in needed to move from intention to execution. When your team is engaged in the process, expectations are not just met. They are exceeded.
The year ahead will reward those who plan with purpose, invest in their people, and stay focused on delivering value and dignity to the families we serve. Setting your 2026 goals now ensures you are not merely reacting to the market. You are actively shaping your future within it.