In June of 2001, a scant three months before the twin towers fell, a 3,100 square foot modular home was towed into New York Harbor on a barge, where crowds lined up to tour the home. The event was covered by hundreds of news outlets across the globe, including an interview with Matt Lauer on […]
Read More… from LearnMH Webinar Recap: A Modular Home, A Vision, and a PR Homerun
There is an adage that says, “When times are good, you should advertise. When times are bad, you must advertise.” While that statement is essentially correct, the truth goes further: Every business must continue marketing through every economic cycle – good times and bad. Even the current housing surge, with its strong consumer demand, backlogs, […]
Today, more than ever, America needs more and better homes. And off-site construction is literally tailor-made to provide solutions for builders struggling to meet the demand. The Dodge Report projects that single-family residential construction will grow by 7% in the next 12 months, fueled by continued low interest rates, a pandemic-driven need for safer environments, and […]
Read More… from Housing Starts to Increase by 7% in 2021. Can Modular do Better?
I know, I’m preaching to the choir, but the numbers don’t lie: 9% of new home starts are manufactured homes. An additional 3% are modular. That’s a combined 12% market share. We can do better. We “insiders” know – and builders and developers are rapidly realizing – that manufactured and modular homes offer distinct advantages […]
Read More… from The 12% Advantage – Why the MH Industry Needs a Unified Message
